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Medium
Broadcast/Print/Outdoor

'We Understand We Live Here Too'
The Mercedes-Benz dealer group came to us with a simple ask. Show the viewers in the New York tri-state that they understood exactly what it's like to live and drive the roads of the region.

This campaign was created to feature slice-of-life stories about the lighter side of life in the NY Tri-state. 

Medium
Broadcast

'Mother's Day/Father's Day'
What do you get when you combine Mother's Day and Father's Day with a Back to School sale? Separation anxiety. 

This campaign ended up generating a bit of controversy. Viewers were either completely drawn into the mother/daughter/father/son dynamic, or they were freaked out by the mother and daughter's blubbering. The mother's day spot was aired repeatedly during the NHL Playoffs. Needless to say, the hockey crowd wasn't too crazy about women crying hysterically. 

Medium
Broadcast

'Sharing'
Thanks to smartphones, millions of terrible photos are shared online every day. The Nokia 928, with a Purview low-light camera, was introduced to prevent these photographic crimes being committed across social media.  

Medium
Experiential

'This is the way it should feel' 
As part of their philosophy of personal renewal, Westin embarked on a campaign supporting the tagline, “This is the way it should feel.” Areas in and around commuter stations in New York, Boston, Chicago and San Francisco were transformed to evoke the calm of staying at a Westin.

In New York, shuttles between Times Square and Grand Central Station were reskinned to simulate transformative experiences. A steamy sauna leading to an icy plunge in an alpine lake, a lush jungle hiking trail, and a deep dive to a coral reef let commuters escape to another world.

Medium
Broadcast/Digital/Social/App

'The Xtra Factor'
Verizon sponsored the U.S. premiere of Simon Cowell’s "The X Factor." An exclusive app was created to give fans unprecedented access to the show, the contestants and fellow fans.

The XTRA FACTOR app allowed viewers to read bios, get updates, tweet friends and vote for their favorite acts. The Fifth Judge feature let fans make contestant predictions, vote in real time during the live broadcast and post gossip.

The integrated campaign helped push the app to be the second most downloaded app in the history of Verizon, only outdone by NFL RedZone.

Medium
Broadcast

'Everything Under the Sun'
This South Florida Mercedes-Benz Dealers Group campaign went on to become a local favorite. Foot traffic to dealerships spiked, as did sales.

Medium
Print

'The E-Class'
The Mercededs E-Class is one of the top selling luxury cars in its class. You can see why the tagline "Perhaps the most desirable car in the world" was chosen. More Importantly, if you look closely you'll notice that strapping fireman is me.

Medium
Broadcast

'Color blade'
The good news - Verizon was coming out with new colors for their flagship device, the Droid Razr.

The bad news - the client asked us on December 18th to write, shoot, edit and air a spot by January 10th. Happy Holidays!

Medium
Broadcast

'Seed'
SBC planted the seed for what we know today as the internet. DSL, as sluggish as it sounds now, was a revolution in download speed. This campaign celebrated the technology and people who built the telecommunications network that allows us to view millions of cat videos every day.

Medium
Broadcast/Print

'Get Back Out There'
Everyone dreams of making a good anti-diarrhea campaign. Here's mine.

Medium
Print

'The Balvenie'
The Balvenie Guy is one of the longest running branded characters. We changed his persona slightly by making him self aware; enlightened him to the fact he was stuck in a comic frame.

Medium
Print/Digital

'Suspiciously Fast'
To highlight how fast Tylenol products work, a fictitious NASCAR team was created – Team Tylenol. Top NASCAR drivers Dale Earnhardt Jr., Jeff Gordon, Jimmie Johnson, Dale Jarrett, Kevin Harvick, Matt Kenseth and Elliott Sadler teamed together to try and solve why their most fierce opponent, Team Tylenol, was so fast. 

Fans were invited to help solve the mystery of why the drivers kept losing to Team Tylenol. Was Team Tylenol fast because they cheat?

The weekly games throughout the NASCAR season were in the spirit of the NASCAR experience. In MAN THE GRILL, players were tipped off that someone hosting a tail gate party had secret information. To get the weekly puzzle piece players had to find the tail gate party in the parking lot, then cook hamburgers without burning any of the patties.

A total of 9 missions let you pilot a blimp, photograph clues in the pit area, run a concession stand, and pose as a member of the press. The grand prize winner received an all expense trip to the Daytona 500.

Medium
Broadcast

'Tech Belt'
A few short years ago the notion that a single device could replace every portable electronic device you owned felt like the stuff of science fiction. Now carrying around the massive computing power of a smartphone is no big deal. We're so jaded.

Medium
Broadcast

'The Technolidays'
The holidays wouldn't be complete without lots of hot deals thrown at you in record time.

Various Radio Spots

As a writer, radio is the pefect vehicle to explore the theater of the mind. An often overlooked medium for most, unless you're one of the lucky ones to listen to drive time radio on your commute, radio can be incredibly fun to write and produce.

Medium
Print/Broadcast

'A potpourri of ideas' 
A collection of older pieces I still enjoy.