On Engagement
The art of landing upon an idea that educates, inspires, entertains, and motivates consumers to buy into your brand isn’t an easy process. It’s a bit alchemy, a bit trial and error, and most of all a deep knowledge of brand craft. This takes time to master. I’ve been crafting storylines and connecting consumers with brands for well over two decades.
A Brief History
I started my career in Atlanta working on small projects for large retailers and soon moved on to New York City to tackle larger clients and even larger budgets. At Merkley and Partners, I steered campaigns for Mercedes-Benz, for several local dealer groups, and at the national brand level.
Throughout my career, I’ve had the privilege to work on international brands conceiving and crafting work for blue-chip clients such as SBC, Arby’s, The American Museum of Natural History, Balvenie Scotch, Verizon, IKEA, the X-Factor, Coca-Cola, and many more.
Emerging
The healthcare field has been at the forefront of my journey. The ability to reach deep into scientific and technical information and tease out messages that resonate with both physicians and patients has proven extremely satisfying. The wellness space is proving to be endlessly exciting as our knowledge pushes further into advanced medicines, the emerging realm of gene therapy, and cures never before imagined. Mind-blowing stuff.
The Real Deal
I’ve been recognized in international award show annuals and local advertising competitions. But as far as I’m concerned, the awards aren’t the goal. It’s the journey. Of crafting the message and engaging with viewers. The process of plotting the consumer journey, from engagement to final sale, makes the long hours and inevitable obstacles absolutely worthwhile.
The Players
The inseparable bond of those that surround you every day can't be stressed enough. It’s more than just creating great work. It’s about connecting, supporting, mentoring, and growing with the people around you. We spend an inordinate number of hours with each other, both client and agency side. The glue that holds it all together is a cool head and an empathetic eye towards any obstacle. At the end of the day team camaraderie, discovering something new and, of course, a few good laughs are what makes every ad, every consumer engagement worthwhile. Making good advertising doesn’t have to be hard.