Medium
Experiential
'This is the way it should feel'
As part of their philosophy of personal renewal, Westin embarked on a campaign supporting the tagline, “This is the way it should feel.” Areas in and around commuter stations in New York, Boston, Chicago and San Francisco were transformed to evoke the calm of staying at a Westin.
In New York, shuttles between Times Square and Grand Central Station were reskinned to simulate transformative experiences. A steamy sauna leading to an icy plunge in an alpine lake, a lush jungle hiking trail, and a deep dive to a coral reef let commuters escape to another world.