Medium
Broadcast
'Mother's Day/Father's Day'
What do you get when you combine Mother's Day and Father's Day with a Back to School sale? Separation anxiety.
This campaign ended up generating a bit of controversy. Viewers were either completely drawn into the mother/daughter/father/son dynamic, or they were freaked out by the mother and daughter's blubbering. The mother's day spot was aired repeatedly during the NHL Playoffs. Needless to say, the hockey crowd wasn't too crazy about women crying hysterically.