Medium
Print/Digital
'Suspiciously Fast'
To highlight how fast Tylenol products work, a fictitious NASCAR team was created – Team Tylenol. Top NASCAR drivers Dale Earnhardt Jr., Jeff Gordon, Jimmie Johnson, Dale Jarrett, Kevin Harvick, Matt Kenseth and Elliott Sadler teamed together to try and solve why their most fierce opponent, Team Tylenol, was so fast.
Fans were invited to help solve the mystery of why the drivers kept losing to Team Tylenol. Was Team Tylenol fast because they cheat?
The weekly games throughout the NASCAR season were in the spirit of the NASCAR experience. In MAN THE GRILL, players were tipped off that someone hosting a tail gate party had secret information. To get the weekly puzzle piece players had to find the tail gate party in the parking lot, then cook hamburgers without burning any of the patties.
A total of 9 missions let you pilot a blimp, photograph clues in the pit area, run a concession stand, and pose as a member of the press. The grand prize winner received an all expense trip to the Daytona 500.