Medium
Broadcast/Digital/Social/App
'The Xtra Factor'
Verizon sponsored the U.S. premiere of Simon Cowell’s "The X Factor." An exclusive app was created to give fans unprecedented access to the show, the contestants and fellow fans.
The XTRA FACTOR app allowed viewers to read bios, get updates, tweet friends and vote for their favorite acts. The Fifth Judge feature let fans make contestant predictions, vote in real time during the live broadcast and post gossip.
The integrated campaign helped push the app to be the second most downloaded app in the history of Verizon, only outdone by NFL RedZone.